As I walked through the main part of the office last week (across the hall from the production studio where I work with Melyssa Holik and Melissa Chianta), I was surprised by the feeling of holiday bustle. Accounts Manager Shirl Ervin and Fulfillment Manager Micki Garcia were wrapping and packing in the mailroom area, Associate Publisher Lally McMahon was bringing over stacks of boxes just delivered by UPS. When I asked what was going on, they all answered “Sophie!”
Sophie, as I learned a couple of months ago, is a charming rubber giraffe who showed up in a photo submitted to me by photographer Lise Varrette. Since the subject of the photo was also quite charming, a young girl named Harmony with a vulnerable smile that made us all Ooh!,* we used the photo on our November–December cover. And we started getting inquiries: where could one buy Sophie?
So, after poking around online and making a few calls, we decided to make Sophie available at the Mothering online shop. The orders poured in. Somehow, we found ourselves in the toy giraffe business! —packing and shipping hundreds of toy giraffes for the holiday season—which has been both a lot of fun and an unexpected little boost at the end of a really rough financial year for the magazine business.
I love it how these things happen. . .
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*A phenomenon known around here as the Ooh Factor, identified as such by our publisher, Peggy O’Mara. You know a photo’s got it when pretty much everybody who looks at it can’t help but Ooh.
fabulous reader photo from 
November 1. New month, new issue of the magazine on the stands—and not just any issue: our annual review of natural toys. Which means, of course, that the holidays are very soon 
I usually try not to divulge the contents of an upcoming issue til it hits the stands. But can’t resist posting a hint or two about a fun new feature in our upcoming November-December magazine.
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