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Laura Egley Taylor

Then a miracle occurs . . .

and I thought we had fun in the production department!

February 23rd, 2010

lallyWeekly Circulation meeting today. I don’t usually attend these, but since we’re discussing where we want to go with digital media, I sat in, joining Circulation Director John McMahon, Associate Publisher Lally O’Mara McMahon, Marketing Director Elizabeth Carovillano, and Publisher/Editor Peggy O’Mara.

This group does know how to take a fairly dry subject (i.e., numbers, numbers, numbers) and make it interesting, even entertaining—with lots getting accomplished in the midst of the laughter.

Couldn’t resist grabbing this cell phone photo of our esteemed associate publisher (who’s been having trouble with her back), doing some of her mandatory back exercises while discussing the status of product sales at the Mothering shop.

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mama-to-be Simone

May 4th, 2009

Mothering staffers gathered yesterday for a baby shower for Simone Snyder (who among other crucial things manages ad traffic for us), due in a couple of weeks.

We’ll be posting a slide show of the shower on Mothering.com soon, but in the meantime, that’s us in Marketing Director Elizabeth Carovillano’s back yard.

Left to right, back row: Jennifer Bartlit, Lally McMahon, Simone Snyder, Peggy O’Mara, Kristina Morris-Heredia. Kneeling: Elizabeth Carovillano, Melyssa Holik, me.

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little feet

April 27th, 2009

footbathsA bit of behind-the-scene trivia regarding the photos in our May-June 2009 piece on footbaths:

The article describes how calming it can be for young people—as well as adults, but who doesn’t already know that?—to take a break from the day and soak their feet in soothing, fragrant water.

Mothering staff photographer Melyssa Holik and I lined up a photo shoot with the daughter of a staff member, bought our official footbath supplies and official footbath containers (a.k.a. salad bowls), then learned the day before the shoot that we needed to shoot in mid-morning, when the light was optimal, a time during which our model was—go figure!—in school.

In looking for a substitute, we quickly realized that not just anyone could step in on the appointed day and help us out. No, this job called for someone both available at 9:00 in the morning (just about anybody on our staff), and with very small feet. (Salad bowls, remember?) Not wanting to make anyone feel self-conscious about shoe size, Mel and I cruised the office, discreetly eyeing our coworkers’ feet. . .

Happily, we didn’t have to go far, and the featured feet in the footbath piece belong to Mothering Marketing Director Elizabeth Carovillano, a perfect salad-bowl-fitting size 5. Thanks, Elizabeth!

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Image above is the opening spread of the article. Photo by Melyssa Holik.

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banner time!

February 25th, 2009

new banners

Just got our new eco-friendly banners back from the printer. The banners themselves are biodegradable, but our favorite part is the bamboo stands. The banners retract into beautiful bamboo boxes, made from 90% renewable resources, according to the manufacturer, Megagraphix.

Why bamboo? Here’s what they say:

“As the fastest growing plant on the planet, this low impact agro-forestry product is finding increasing use as a versatile industrial material. With a maturitythe mothering woman cycle of 3-4 years, bamboo can be a viable replacement for wood or metal components and provides a critical component in the balance of oxygen and carbon dioxide in the atmosphere.”

The banners are going with several of our gang to Anaheim for Expo West next month. Stop by and check them out if you go.

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Above: Marketing Director Elizabeth Carovillano demonstraes the scale of the banners while modeling one of our new Mothering aprons. (Apologies for the poor-quality cell phone shots. Sometimes you have to take what’s available!)

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